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BUSINESS UNUSUAL

Benedict Browne

For outside-the-box thinkers and work-from-anywhere entrepreneurs, Business Unusual is a modern workwear moment tailor-made for those who don't do things by the book.

Profiling the professionals who redefine what the 9-to-5 looks like, this is where work and life meet a perfect style balance. From storytellers and creatives, to makers and risk takers, these are the faces at the forefront of changing the world of work as we know it.

Meet Benedict Browne, a London-based menswear stylist, journalist, editor and consultant. A multi-hyphenate in the truest sense of the word, Benedict personifies our vision for the modern working landscape.

At the forefront of finding new ways of doing things, his day-to-day is a lifestyle where work, play and winding down intertwine seamlessly.

"No ordinary day in the life."

"From a styling point of view, I find joy in putting together looks that I'd want to wear."

With no two working days the same, Benedict's work is an extension of his creative vision. Whether styling on set, consulting over a cocktail or darting across town to make his print deadline, the city is both his inspiration and his canvas.

When it comes to styling, particularly tailoring, Benedict likes to keep things tonal. An innovator with an eye for the tried and tested, he knows a thing or two about what works.

IN THE BUSINESS OF STYLE

Think sharp, sleek and cool. Whether shooting or socialising, any setting can spark a great idea. A champion of London's creative scene, inspiration is never in short supply; and having mastered several mediums and disciplines, his own freedom of expression knows no bounds.

"London is the epicentre of the fashion industry. There really isn't another place to be a stylist."

As a pillar of British heritage, and the vanguard of contemporary tailoring, Ted Baker suiting and styling is the definition of modern functionality.

Working on the go or winding down, Benedict's craft brings him balance, happiness and creative freedom. And when work meetings take you to some of London's swankiest cocktail bars, your working wardrobe needs to be just as versatile.

"No ordinary 9-to-5, no ordinary working wardrobe, this is where work and lifestyle blend seamlessly."

Let's talk business. Expressive, industrious and as dynamic as you, Business Unusual showcases the working wardrobe to match an ever-evolving way of doing things. The pieces with purpose to the styles that resonate; paired with the vision and aspiration to rewrite the rule book.

BUSINESS UNUSUAL