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Kate Reid

For outside-the-box thinkers and work-from-anywhere entrepreneurs, Business Unusual is a modern workwear moment tailor-made for those who don't do things by the book.

Profiling the professionals who redefine what the 9-to-5 looks like, this is where work and life meet a perfect style balance. From storytellers and creatives, to makers and risk takers, these are the faces at the forefront of changing the world of work as we know it.

What does Formula 1 and the finest croissants around have in common? No, it's not a trick question. The correct answer is Kate Reid; formerly an F1 engineer , she is now a pastry master, author and founder of Lune Croissanterie in Melbourne, Australia.

Raising eyebrows over in Paris for her exceptional croissants, her flaky pastry creations are crafted with equal parts love and passion, mixed with engineering precision.

Perhaps the only person in the world to channel engineering know-how to master the art of artisan baking, she's driven by science, technicality and sharing joy.

"Lune is a balance between technical excellence and making people happy."


A expression rich in creativity and personality, yet with roots in science. That's a first, even for us. But what else would you expect from an entrepreneur like Kate, and a workplace solely dedicated to the creation of croissants? And don't even get us started on those flavour combinations.

"Lune is not a shop. It's a combination of passion, inspiration and the complexity of the croissant."

Set in a clinically decked out lab, you'd be forgiven for thinking you were trackside when stepping into Lune for your morning pastry, but this is all a reflection of Kate's engineering mindset and exacting pursuit of pastry perfection.

From being a one-woman show 10 years ago, to now managing team of 170 across several stores, Kate's success is all down to her industriousness and imagination. But with the stress of work keeping her on her toes, she looks to a close circle of friends to bring her back down to earth at the end of a long day.