A SERENE SYMPHONY: GET US TO THE GREEK
Hear that buzz? From Miami’s vibrant rhythm to Hydra’s serene symphony, we complete our postcard adventure of shoreline melodies - both irresistible in their own way - with Ted Baker’s new summer arrivals.

GREECE IS THE WORD
Hop across the globe with us as we explore the captivating allure of the Greek island, Hydra. Described as ‘the Greek island for dreamers’ due to its quaint slowness, this is a place where laid-back sophistication is embedded in the culture and lavish summer style is second nature. So, sit back, relax, and live the dream - this is Postcards From.

CHAPTER ONE:
DIVE ON IN
First, we dive into the turquoise waters of Hydronetta beach. With Ted Baker swimwear in tow, our unofficial tour guide Tonya introduces us to one of her favourite places to start her day. A cove of sun, sea, and style, this is a literal hotspot where you can both top up your tan and your drink - bottoms up.

CHAPTER TWO:
WHEN STYLES ALIGN
An oasis where the energy is as mesmerizing as its crystal-clear beaches, our duo shows just how well Ted Baker’s quirky sophistication fuses with Hydra’s buzz. From vibrant floral maxi-dresses to luxury travel bags, this is where the effortless meets the eccentric.
CHAPTER THREE:
SAVOUR THE SIMPLICITY
‘Less is more’ is not a familiar phrase in the Ted Baker vocabulary, however we will turn a blind eye when it comes to Hydra. This no-frills community prides itself on simplicity. From culinary delights using minimal ingredients, to the island’s transport-free nature, everything is stripped back - sounds to us like the perfect blank canvas for a splash of Ted Baker beachwear.
CHAPTER FOUR:
IT'S A SIGN
Grab your sunglasses and sandals, an art revival is on the horizon for Hydra. Artistic signs are hidden all over the island, waiting to be discovered. From the whitewashed home of Leonard Cohen, Jeff Koons’ sun sculpture and everything else from style to stance, Hydra is a place that encapsulates art in many forms, you just have to know where to look - and now you do.
